Green King uses Cookies and Web Beacons to collect Non-Personal Information – meaning information that we cannot use to identify you – about your use of our websites. “Cookies” are small data files that are stored on the hard drive of the computer you use to view a website.
Every computer that accesses one of our websites is assigned a different Cookie by Green King.
“Web Beacons” are graphic image files imbedded in a web page typically used to monitor activity on a web page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as the IP address, the URL of the page on which the Web Beacon is located, the type of browser that is accessing the site and the ID number of any Cookies on your computer previously placed by that server.
If you choose to provide Green King with Personal Information – information that we can use to identify you such as your name or e-mail address – through registration or otherwise, we may associate this Personal Information with the Non-Personal Information that we have collected through the use of Cookies.
Cookies are used on our websites for the following purposes:
- Essential website functionality: These Cookies are essential to access some areas of our websites. For example, certain cookies enable us to identify registered members and ensure that they have access to content that is only available to registered members.
- Important website functionality: These Cookies enable us to remember your preferences, such as your user name, language or the region you are in, and provide enhanced, more personalized features. They may also be used to provide services you have asked for such as watching a video.
- Website performance and analytics: These Cookies enable us to analyze how visitors use our websites and to monitor website performance. We use the information collected by these Cookies to improve the performance of our websites and the services they provide.
- Advertising: These Cookies are used by Green King and our advertisers to deliver advertisements that are more relevant to you and your interests based on your Internet browsing activity and in some cases, other Non-Personal Information about you that we or our advertisers may have access to. Cookies may be used to limit the number of times you see an advertisement and to enable measurement of the effectiveness of the advertising campaign.